Social Media Marketing
Differentiate Your Brand and Amplify Your Message with Social Media Marketing and Advertising
We are in an age where more than 70% of consumers expect a brand to have a social media presence. But, not just any social media presence consumers expect your brand to have a tailored, cohesive social media strategy.
Almost every business can benefit from social media marketing services. While most companies know they should be using social media to market their business, they don’t know what networks to invest in Facebook, Instagram, Twitter, Linkedin, etc. or how much, and that’s where our social media management services step in. Blue Corona’s social media management and advertising services remove the complexity of social media for business owners and let you stick to what you know best running your business!
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Social media campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:
Facebook advertising campaigns allow for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
Instagram marketing (done through the Facebook ad platform) is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but 74% of users log on daily. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
LinkedIn advertising services allow you to engage with more B2B customers. About four out of five LinkedIn members drive business decisions, and members have 2x the buying power of other social platforms. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
Houzz marketing services are a great way for home improvement companies like remodelers, architects, and builders to connect with customers who are looking for home improvement ideas. Houzz Pro+, the network’s paid platform, allows you to increase your photos and visibility, get more insights about your profile, and choose multiple categories and service areas.
Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
The social media debate has been raging for years in the search world. Matt Cutts, head of the Google Webspam team, has adamantly denied that they matter. On the flip side, smart people have done studies and basically said “yes, they do matter.”
Below is a snippet from a Moz ranking factors survey that shows social media especially Facebook really correlates to search results.
Facebook likes and shares influence rankings—just not in the way we think of a traditional ranking. Simply getting more likes and shares isn’t going to make a direct result—but it means you’re attacking your web marketing strategy in a successful way.
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